Research Results to Help You Shop
Find out the best strategies scientists have discovered for online shopping at auctions, Amazon and more.
eBay Buying Tips
People new to buying through online auctions often bid higher than they need to. Here's how you can avoid a mistake that auction novices often make.
People buying iPhones bid more in eBay auctions that are spiffed up to stand out on search results listings.
How much you pay for an iPhone on eBay depends on what day of the week the auction closes.
Getting the Most From Amazon Reviews
Researchers have identified what sort of customer reviews best help online shoppers decide what to buy. The findings can help you sift out the most useful reviews.
A study finds that shoppers who rely on customer ratings at Amazon.com to choose books often get misled.